Spider-Man: Brand New Day at San Diego Comic-Con 2026
Last updated: June 16, 2026
The same day Sony launched the Spidey Tracker (June 15, 2026), the studio confirmed Brand New Day for a San Diego Comic-Con panel. For a film opening July 31, 2026 — just days after the convention — SDCC is the natural launchpad for the final marketing push.
What to expect
- The final trailer. A new or final trailer is widely expected to premiere at the panel and hit the tracker and social channels right after.
- Cast appearances. Comic-Con panels typically bring out the headline cast. On the tracker side, a Comic-Con “sighting” is among the anticipated stops.
- New footage & reveals. Expect exclusive clips and, possibly, the first real look at the film’s villain — teased as “a powerful villain no one can even see.”
How it connects to the tracker
The Spidey Tracker is built to make the weeks before release feel like a global hunt. Comic-Con is the biggest confirmed pin on that map — a real-world event you can follow whether you’re in Hall H or watching the trailer drop from home. Watch the tracker around July 23–26 for the panel to light up. See all the stops →
Open the official Spidey Tracker
Pan the world map, watch sightings light up, and report your own — live on the site Sony built for Spider-Man: Brand New Day.
Opens the official Sony Pictures site in a new tab. This guide is an independent companion and isn’t affiliated with Sony or Marvel.